Demand: willingness and ability to consume

MARKET Demand
- As the prices decrease, the quantity demand increases and vice versa
= movement along curve
- The shape of a demand curve is different for every individual
- Is it possible to aggregate multiple curves into one super curve?
--> curve gets flatter as we aggregate further
--> hard to aggregate beyond a single good
Comparative Statics.... What changes people's consumption of a good?
- own price
- everything else:
1. Income 2. Substitutes 3. Expectations 4. Tastes 5. # of individuals
(income and substitutes = ability, expectations, tastes, # = willingness)
Income (NOT PRICES!)- Normal goods = income goes up, quantity demand goes up
- Inferior goods = income goes up, quantity demand goes down
preferences subjective for everyone
Prices of Other Goods
- Substitutes: Q moves in same direction as price change
- Complements: Q moves in opposite direction as price change
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